Can a media company succeed without Facebook? This startup says yes.
0
/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F703802%2F5ba9fb6d-c9af-4209-9359-c2303f273f0e.jpg)
Most app developers targeting teens and their ever-shrinking attention spans fall short of mainstream success — but not Mammoth Media.
The Santa Monica, Calif.-based startup claims it has reached about 30 percent of U.S. teenagers in less than four years, solely through the two apps its created: Wishbone and Yarn.
Wishbone, a teen polling app, and Yarn, an interactive fictional storytelling app, are part of what the company calls "micro-entertainment," or bite-sized experiences that can fill the space of a few minutes or even a few seconds.
More about Tech, Startups, Apps And Software, Teenagers, and Tech