The guys who helped build Jay-Z's streaming service Tidal are raising money to follow your every move

Unacast

• Two of the founders of Jay-Z's fledgling music service Tidal are building a startup focused on mobile location data.
• The two executives, Thomas Walle and Kjartan Slette, have raised $17.5 million to expand Unacast, which supplies data from hundreds of mobile apps to ad targeting companies.
• The plan is to build out the company's tech and team of data scientists – and to expand beyond advertising.

Thomas Walle and Kjartan Slette helped launch WiMp, a product that eventually morphed into Tidal – which of course is the music service now shepherded by Jay-Z.

Then in 2016, the two Norwegian entrepreneurs founded Unacast, a tech company that aspires to build something of a warehouse for location data from mobile phones, and then license that data to other companies including ad firms.See the rest of the story at Business Insider

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• The guys who helped build Jay-Z's streaming service Tidal are raising money to follow your every move