Kaepernick is the face of Nike’s 30th anniversary ‘Just Do It’ campaign

“Believe in something. Even if it means sacrificing everything”

Nike is making former 49ers quarterback Colin Kaepernick the face of its 30th anniversary “Just Do It” campaign.

ESPN’s Darren Rovell broke the news on Twitter:

Nike had been paying Colin Kaepernick all along, waiting for the right moment. That moment is now, as he becomes the face of the company’s 30th anniversary of the “Just Do It” campaign.

Here’s the first image, posted by Kaepernick to his social media pages. It features the text “Believe in something. Even if it means sacrificing everything” over a close-up of his face.

And hey, while you’re here, below is a list of work my colleagues have done about Colin Kaepernick that is worthy of your time to read or re-read.

Recently Tyler Tynes has written about Kaepernick’s collusion lawsuit against the NFL:

• Colin Kaepernick’s everlasting message transcends any legal victory
• What happens next in Colin Kaepernick’s case against the NFL? A lawyer explains

And it’s been two years since Kaepernick first started to protest during the national anthem in 2016. A lot has happened since then, but it’s important to look back for a full picture:

• A timeline of Colin Kaepernick’s journey from football stardom to exile
• The truth behind why NFL players are protesting
• Colin Kaepernick’s film shows there’s no football reason for him to be unemployed