YouTube 'crypto influencers' shown to have short-term impact on small-cap trading
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The price and trading volume of lower value crypto coins and tokens are being impacted by "crypto influencers" on YouTube, but only in the very short-term, according to a study involving the Center for Finance, Technology and Society at Nottingham Business School (NBS), part of Nottingham Trent University. The paper is published in the journal Finance Research Letters.