How to watch the Hyundai CES 2024 press conference

Automaker Hyundai is one of the many companies that are holding a press conference at CES 2024. You'll be able to find out more about some of the brand's intentions starting at 4PM ET on January 8. You can watch the livestream on Hyundai's YouTube channel.

What to expect

Hyundai has already shed some light on what it will be focusing on at CES 2024. The automaker says it will share a blueprint for its vision of a hydrogen-powered energy ecosystem. Among other things, Hyundai will reveal a modular hydrogen toolbox that it says will help forge a clean hydrogen value chain.

It's also looking beyond mobility to make people's everyday lives more comfortable with the help of "human-centered innovations." The company has pledged to share plans regarding software and artificial intelligence related to its theme of "Ease every way."

In addition, Hyundai Mobis (the parts and service supplier for Hyundai, Genesis and Kia) says it will unveil 20 new pieces of mobility tech that are ready to go into mass production. Those include what it claims are the world's first in-vehicle rollable display and swivel display. In addition, it plans to show off a transparent display for cars that uses "holographic optical elements" tech.

We're reporting live from CES 2024 in Las Vegas from January 6-12. Keep up with all the latest news from the show here.