CNN, record holder for shortest streaming service, wants another shot
New CNN head thinks CNN+ "was abandoned rather briskly."
On March 29, 2022, CNN+, CNN's take on a video streaming service, debuted. On April 28, 2022, it shuttered, making it the fastest shutdown of any launched streaming service. Despite that discouraging superlative, CNN has plans for another subscription-based video streaming platform, Financial Times (FT) reported on Wednesday.
Mark Thompson, who took CNN's helm in August 2023, over a year after CNN+'s demise, spoke with FT about evolving the company. The publication reported that Thompson is "working on plans for a digital subscription streaming service." The executive told the publication that a digital subscription, including digital content streaming, is "a serious possibility," adding, "no decisions had been made, but I think it’s quite likely that we’ll end up there."
CNN++, or whatever a new CNN streaming package might be named, would not just be another CNN+, per Thompson.