‘OMG Fashun’: Julia Fox’s New TV Show Is a Glorious F-U to Fashion Normies
If there is one person who can shake up the stale reality competition show format, it’s Julia Fox. The actor, model, author, sometimes singer, and one-time muse to both Josh Safdie and Kanye West has maintained the zeitgeist’s eye since the moment she burst onto the scene in Safdie’s 2019 film Uncut Gems. Already known among art world insiders for some time prior, Fox quickly cemented herself as a cultural renegade, the kind of person who could upend the old “famous for being famous” adage and, instead, make every last thing she did part of her larger artistic oeuvre. She’s the kind of celebrity who you might find on The View one morning, and then spot at the grocery store—wearing underwear and denim boots—later that same afternoon.
It’s that keen sartorial eye that remains Fox’s most compelling talent. Her Instagram grid is basically just a Pinterest board for outrageously fun avant-garde style. So, with that in mind, why not give Fox—who loves to be in front of the camera as much as the camera loves her—her own fashion-based reality show? It’s the kind of thing that seems so obvious, that you have to wonder why it didn’t happen sooner.
Maybe it’s because it had to come at the exact right time. Fox’s new show, OMG Fashun, which premieres on the E! network May 6, doesn’t just arrive at the height of Fox’s fame, but when sustainability in the fashion industry is more critical than ever. Fox—who executive produces the show—understands that when viewers hear the word “sustainability,” they might tune out; some could assume the conversation has turned boring, or has become too focused on something most of us don’t have much control over, like fast-fashion companies dominating the marketplace.