Taylor Swift windfall – and why the West Midlands is missing out
Taylor Swift's upcoming Eras tour will provide a £997 million boost to the UK economy – but the West Midlands is missing out.
Almost 1.2 million fans will spend an average of £848 on tickets, travel, accommodation, outfits and other costs to see the pop superstar at one of her 15 UK tour dates in June and August – more than 12 times the average cost of a night out, according to the Barclays Swiftonomics report.