Brands run, lift, reach for Olympic stars
Indian brands like Radico Khaitan, Adani Group, and JSW sponsor athletes for Paris Olympics. Reliance Foundation's India House collaborates with Coca-Cola and Omega. IOA's revenue doubled to ₹50 crore. Short video reels cost ₹2-6 lakh. Athletes Neeraj Chopra, PV Sindhu, and PR Sreejesh feature. Involvement from Bharat Petroleum, Aditya Birla, Amul, and Puma's gear for 40 athletes.