Conor McGregor launches new business venture that explains UFC star’s bizarre antics at Anthony Joshua vs Daniel Dubois
CONOR MCGREGOR has launched a new business venture selling cigars.
The UFC star has not fought for three years but he has enjoyed plenty of success outside of the octagon.
He created Proper 12 Whiskey which he sold for £423million and then focused his attention on Irish Forged Stout – a beer to rival Guinness.
McGregor also owns The Black Forge Inn in Dublin but now has a new business venture.
The fighter has launched Notorious Cigars and products will be available to buy very soon.
McGregor, 36, took to social media to publicise his new brand, posing for a lairy photo cigar in mouth.
He captioned the post: “Notorious cigars. For bosses.”
McGregor has now been labelled a “genius marketer” by one fan as many realised why he rocked up to Joshua vs Dubois with an unlit cigar in his mouth.
He was spotted by TV cameras putting the cigar to his lips – but not lighting it.
McGregor also appeared on a live stream last week where he down cans of beer and smoked cigars as he took part in an online casino game.
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Inside McGregor's Notorious lifestyle
With more sides to his personality than an Octagon, Conor McGregor's rise has been an enthralling watch.
Going from UFC icon to entrepreneur and Hollywood star, the Irishman has transcended the sport he helped bring to the masses.
He has four children with fiancee Dee Devlin and the family enjoy a lavish lifestyle.
McGregor has not fought in UFC since breaking his leg in a trilogy fight with Dustin Poirier in 2021.
That has not stopped him amassing a net worth of over £150m thanks to his Proper No Twelve whiskey and fashion line.
And he is due to return to the Octagon at UFC 303 in an eagerly-awaited headline clash with Michael Chandler.
McGregor also starred alongside Jake Gyllenhaal in the Amazon Prime remake of classic movie Road House, although he is dreading his mum seeing one X-rated scene.
Notorious turned up to the premiere in a £60,000 suit that was outdone by his £460k watch.
The only thing sharper than his fashion sense is his tongue and the Dubliner has several bitter spats under his belt, including with UFC legend Khabib Nurmagomedov.
That row led to one of his biggest controversies in 2018 as he travelled 3,000 miles to confront Khabib in a vicious attack on his bus.
He pleaded guilty to assault after punching a man in a pub in 2018 and had his £150k Bentley seized by police for driving offences four years later.
Joe Rogan lashed out at McGregor in a four-letter outburst and the Irishman has also fired shots at Jake Paul, KSI and Tommy Fury.
Boxing great Floyd Mayweather also has McGregor on his enemy list after the pair clashed in a cross-sport bout in 2017.
Read all of our latest Conor McGregor stories.
Notorious Cigars describe their product as “premium handcrafted cigars inspired by the bold spirit of Conor McGregor“.
An Instagram account has been set up for the business which has teased cigars will be available for purchase “very soon”.