This New York City suburb rebranded. Then the drama came
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A small town rebrand presents a universal design challenge.
There are few branding assignments more fraught than designing a logo for someone’s hometown. Unlike consumer brands, cities, towns, and counties are an intrinsic part of people’s identities. So when those places get a new logo that doesn’t communicate that identity in a way they recognize, you can bet local governments are going to hear about it.