CES 2025 Tech: Henkel Introduces Smartwash
Henkel unveiled its Smartwash Technology, an AI-driven, cartridge-based detergent dosing system that can power washing machines and dishwashers at CES 2025. Built on the functionality of its smart devices, Henkel showcased the Smartwash laundry concept machine at the Venetian Expo, demonstrating the exponential possibilities for laundry and dish care.
“Our Smartwash concept leverages Henkel’s chemical expertise, our understanding of our consumers, and our ability to innovate at pace with AI technology,” said Frank Meyer, Corporate Senior Vice President and Head of R&D of Henkel Consumer Brands. “After years of internal development, now collaborating with industry partners is a pivotal moment. With Smartwash, together we will transform the laundry and dish care industry with elevated performance, more convenience, and a lower environmental impact.”
Henkel is spearheading this innovation with the launch of Persil and Somat Smartwash, targeting the European market as of 2025, and aims to continue showcasing the Smartwash Technology at additional conferences and trade shows, including the American Cleaning Institute Annual Meeting & Industry Convention in Orlando, FL.
Research shows that consumers continue to seek better solutions to clean and care for their garments. Additionally, many consumers are unsure which detergents to use (71%) and how much to dose (57%). Smartwash solves all these issues by selecting ideal washing configurations for each load, for less work and waste, and a new level of performance.
“Laundry continues to be viewed as a household chore filled with pain points,” said Dorothee Boivin, Corporate Vice President of New Business and Homecare. “With Smartwash and our partners, we will reinvent the user experience by setting a new clean and care standard while offering a more engaging and personalized solution for consumers.”
Persil and Somat Smartwash devices break ground for Henkel’s autonomous sensing innovation, dispensing the right amount of detergent at the right times during multiple wash cycles, delivering optimal results in any machine, existing or new.
Companies interested in learning more about partnering with Henkel can request additional information by emailing henkel-ces@henkel.com.
More information at www.henkel.com.
About Henkel
With its brands, innovations, and technologies, Henkel holds leading market positions worldwide in the industrial and consumer businesses. The business unit Adhesive Technologies is the global leader in the market for adhesives, sealants, and functional coatings. With Consumer Brands, the company holds leading positions especially in laundry & home care, and hair in many markets and categories around the world. The company’s three strongest brands are Loctite, Persil and Schwarzkopf.