JustWatch Expands US Team With Jen Mutchnik to Lead Native Advertising Partnerships | Exclusive
JustWatch, the streaming guide that touts 15 million monthly active users in the United States, is expanding its U.S. team with the hiring of Jen Mutchnik to lead native advertising partnerships. An entertainment marketing veteran, Mutchnik previously led partnerships and revenue growth during her tenure at Amazon’s Wondery, LG Ads Solutions, Yahoo and 4C Insights.
In her new role, Mutchnik will spearhead native advertising partnerships for JustWatch’s largest market, the U.S.
JustWatch is also launching Sponsored Recommendations, a suite of native ad formats that put new movie and TV show releases front and center for engaged audiences.
“We are excited to welcome Jen Mutchnik to our growing Los Angeles team. The U.S. is our biggest market, and we’ve seen massive user growth over the last few years,” JustWatch Founder and CEO David Croyé said in a statement. “With that, we’ve launched our Sponsored Recommendations format to offer new opportunities for studios, streamers, and media agencies. Jen’s expertise and network will be instrumental in building strong partnerships and driving success in this space.”
Mutchnik added: “JustWatch sits at the intersection of entertainment discovery and audience engagement, making it a powerful platform for both viewers and advertisers. I’m thrilled to join as one of the first U.S.sales hires at such an exciting time. With my background in integrated content and sponsorships, I look forward to helping our partners create meaningful connections with audiences through JustWatch’s native advertising solutions.”
JustWatch serves as a one-stop-shop guide to where movies and TV shows are currently available to stream and powers TheWrap’s What to Watch page with data on which movies and shows are trending on which platforms according to their user database.
The post JustWatch Expands US Team With Jen Mutchnik to Lead Native Advertising Partnerships | Exclusive appeared first on TheWrap.