Housing Canada Coalition Launches ‘End the Housing Game’

On April 7, 2025, the Housing Canada Coalition, made up of four leading Canadian organizations from across the housing sector, launched a new advocacy campaign which aims to ensure that housing and homelessness are front and centre in the upcoming federal election.

The End the Housing Game campaign aims to highlight how the rising cost of living, unaffordable mortgages and rents, and lack of housing supply have created a housing system that that plays out like an “unfair game stacked against Canadians.”

In a September 2024 Abacus Data poll, a total of 57 per cent of Canadians were already worried about how they would pay for their housing if their financial situation changed.

With America’s trade war against Canada, finding solutions to the crisis is even more urgent.

“We’ve come together as a coalition with a plan to protect Canadians and build a resilient housing system,” said Tim Richter, president, the Canadian Alliance to End Homelessness and Housing Canada Coalition Campaign chair. “At the heart of our plan is a simple message: A safe, secure and prosperous Canada begins at home.”

“Our aim with this campaign is to make sure candidates from all parties are hearing from Canadians – loud and clear – that it’s time to end the housing game, and we can if we work together,” said Richter.

Last month, the Housing Canada Coalition put forward a 10-point plan to protect Canadians and build a resilient housing system. The campaign takes a bold approach with a video ad, placing a team of diverse Canadians in a game they just can’t win unless they work together.

“It’s an ad that captures the anxiety Canadians are experiencing, as well as the need for hope. We want to show that we can end this game if we work together and mobilize all of us to end the housing crisis,” said Andrew Burns, Housing Canada Coalition Campaign manager, “The campaign invites Canadians to join in a series of actions that will target candidates and persuade them to keep housing a priority throughout the federal election and into the next government.”

The End the Housing Game campaign and Housing Canada Coalition is a project of the Canadian Alliance to End Homelessness (CAEH), the Canadian Real Estate Association (CREA), Habitat for Humanity Canada, and the Canadian Housing & Renewal Association (CHRA).

For more information about the campaign, click here.