Justin Bieber Turns Heads With Announcement

Earlier this month, Justin Bieber took to social media to announce his new brand, Skylrk, which appears to be in partnership with his wife, Hailey. Since then, he has gradually announced some of the upcoming products on social media, and he turned heads with another announcement this week.

In previous posts this month, Bieber has already revealed that the new Skylrk brand will include sweatshirts, slip-on shoes, wide-framed sunglasses, and a phone case. But this week, he announced several more products.

In a series of posts on Instagram this week, Bieber revealed that the Skylrk brand will feature sneaker-style shoes, a handbag, beanie-style hats like the ones he has been seen wearing recently, slipper-style shoes, and wire-framed sunglasses. In recent weeks, Bieber has also shown glimpses of robes and sweatpants.

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Obviously, the announcement of the new products led to a lot of reactions from fans on social media as people could hardly contain their excitement.

"I can't choose just one, this is amazing," one fan wrote in the comments.

"Gives Yeezy vibes," someone else added.

"These designs go crazzzyyyy Justin!!!" another fan added.

"I need it all and my bank ain't gonna be happy," someone else joked.

"I’m really enjoying these color palettes and designs," another person added.

"Alright so this collection is going to be massive," someone else said.

"JUSTIN SEASON on the way," another fan commented.

Bieber's previous brand, House of Drew, was limited mostly to sweats and apparel, but it appears that this new brand will be much bigger, including various kinds of shoes, sunglasses, bags, and phone cases.

It's not clear when the brand will make its debut as the Skylrk website currently just features an endless scroll of the company logo in various colors. However, based on Bieber's announcements, it's clear there are a lot of products ready to go.