‘In our cowboy era,’ fashion fans race to Primark to get the ‘summer concert essential’ that’s loved by Beyonce
AS summer approaches, Brits can finally start preparing their summer wardrobe.
From festival outfits to BBQs and summer parties, the warmer season is the perfect time to get creative with your attire.
And Primark has fashion fans covered.
It’s no surprise that shoppers are flocking to the popular budget retailer to snap up the latest collection.
Taking to their TikTok page, Primark shared a video showcasing their stylish new accessories, which they’ve dubbed the perfect “summer concert essential.”
Fashion lovers can embrace a new season makeover with these western-inspired cowboy hats.
Primark captioned the video: “It’s a real life boogie and a real life hoedown.”
The retailer is offering a selection of cowboy hats in a variety of styles, including denim adorned with star-shaped diamantes, as well as classic white, for £12,
They also feature straw hats available in black and beige, for £9, alongside black and white velvet hats with brown accessories wrapped around them.
The video has already racked up over 173.5k views within nine hours of being shared, with 11.1k people hitting the ‘like’ button.
At the time of reporting, there were also 105 comments, as shoppers eagerly shared their excitement about the new arrivals.
Many reckon the hats are perfect for Beyoncé’s concert as she embarks on her latest tour.
This marks the singer’s tenth concert tour, where she’s embracing western style alongside her two daughters.
The American singer, 43, kicked off her Cowboy Carter series of gigs two weeks ago in Los Angeles.
Her two-hour, 45-minute performances feature songs from her Grammy-winning 2024 album, which has a distinct country vibe.
Throughout her concerts, Beyoncé hasn’t shied away from showcasing her love for cowboy hats, which is why many fashion fans are thrilled by Primark’s latest addition.
One fan commented: “Beyoncé has made such an impact, and I am here for it.”
Another praised the hats, adding: “Just say Beyoncé.”
Meanwhile, a third simply said: “Omg, I love this.”
Top Primark summer buys
IF you're looking for more Primark summer buys, then you've come to the right place.
Shoppers have recently been raving about the new Miffy PJs from Primark.
Others were desperate to nab the new leopard print nightwear.
If animal print is your thing, you’ll want to check out the new maxi skirts.
The haltnerneck tops are perfect for summer.
If you’re on a budget, these trousers are identical to a pair from Zara, but without the hefty price tag.
There’s brilliant travel essentials for less than £10.
And if you plan on heading to the beach, you won’t want to miss these crochet bags.