Now You Can Airbnb a Spa Day, a Private Chef, and More
Airbnb is making its most ambitious move since redefining the travel industry in 2007—this time aiming squarely at the full-service hotel experience. In its 2025 summer release, the company launched Airbnb Services and Airbnb Experiences, along with a redesigned app that allows users to book homes, local experiences, and professional services all in one place.
“Now you can Airbnb more than an Airbnb,” said co-founder and CEO Brian Chesky. “We’re giving you the best of both worlds—amazing homes with services that make them even more special.”
The new Airbnb Services offering delivers hotel-style perks directly to your rental. That includes everything from in-home massages, chef-prepared meals, and personal training to blowouts, facials, and professional photography. Services are now available in 260 cities, and hosts must be licensed, verified, and experienced with many boasting backgrounds in Michelin-starred kitchens or elite spas.
Airbnb Experiences, meanwhile, has been overhauled to include guided adventures hosted by locals, from ramen-making with renowned chefs to exploring Notre Dame’s restoration with its architects. The new "Airbnb Originals" adds celebrity-led options, like throwing a football with Patrick Mahomes or styling sessions with Hollywood consultants.
The revamped Airbnb app supports it all with smart trip planning. After booking a stay, the app offers personalized recommendations, an itinerary view, and real-time updates on local experiences and services nearby. It also allows for group messaging and seamless service payments—all wrapped in a sleeker, more intuitive interface.
While hotels have long had the edge when it comes to amenities, Airbnb’s latest pivot is a direct challenge to that model. By combining the flexibility and charm of home rentals with premium services and curated experiences, Airbnb is blurring the lines between short-term rental and full-scale hospitality providers.
The updates appear aimed at appealing to travelers seeking both authenticity and convenience, positioning Airbnb more directly against traditional hospitality providers.