Arby's Takes Swipe at Absent Dads, Divides Fans
Arby's took a swipe at dads online and divided fans.
Some fast-food restaurant chains get sarcastic on X. Witness Wendy's, which caused controversy when it took a swipe at Katy Perry's short trip to space, writing, "Can we send her back?" The chain refused to apologize when controversy ignited, but it did drive headlines.
Enter Arby's.
"Unlike dad, our ham & swiss actually came back," Arby's wrote on its X page on May 13, 2025, sharing a photo of its Ham and Swiss Sandwich.
Reaction was instantly divided in the comment thread.
"I think @Wendys collared" Arby's, wrote one person.
"Why isn’t Arby’s on our top 10 list of fast food restaurants?" wrote another person under the post, which racked up more than 440,000 views in just a few hours.
"Low class… do better Arby’s," fumed one X user.
Unlike dad, our ham & swiss actually came back pic.twitter.com/608KXesATW
— Arby's (@Arbys) May 13, 2025
"Arby’s getting aggressive," another person wrote.
"Arby's trying to send people to therapy and I'm here for it," another person wrote.
Popeye's has also gotten into the sarcasm game. When Pope Leo XIV was named, the chain wrote on X, "pope yes." That post had 15 million views.
On April 21, Brand Eating wrote: "Ham is back on the menu permanently at Arby's with the return of the Ham & Swiss Melt and Chicken Cordon Bleu sandwich.".
On its website, Arby's describes the sandwich as: "Thinly-sliced, smoked ham with melty Swiss cheese on a sesame bun."
Arby's has more than 3,300 locations throughout the United States and is a presence in more than 2,000 cities, according to Scrape Hero.
Related: Largest Fast Food Restaurant Chain Closed Over 600 Stores, New Data Reveals