Global superstar Robbie Williams unveiled as FIFA Music Ambassador
June 17 – Robbie Williams has been unveiled as FIFA’s latest Music Ambassador, headlining the start of the new-look Club World Cup with his official tournament track, Desire.
The song debuted ahead of the tournament opener in Miami – a goalless draw between Inter Miami and Al Ahly that did little to justify the fanfare.
FIFA President Gianni Infantino, still riding his PR hype train, hailed the anthem with characteristic hyperbole: “Our FIFA Music Ambassador,
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