Adobe launches standalone app for generating AI videos, images

(Bloomberg/Chris Welch) — Adobe Inc. on Tuesday released a standalone Firefly mobile application for Android and iOS in an attempt to put a larger spotlight on its artificial intelligence-powered image generation and editing tools.

The new app offers capabilities such as generative fill, generative expand, text to image, text to video, and image to video.

The generative fill tool makes it easy to remove distracting elements of a photo — or add something to the image that wasn’t originally present. Generative expand uses AI to stretch a photo to better fit various aspect ratios, which can be useful for social media posts.

The text-based creation flow resembles similar offerings from OpenAI Inc., Alphabet Inc.’s Google, and Meta Platforms Inc. Generated videos are five seconds in length.

These functions have long been woven into Adobe’s creative software suite that includes Photoshop and Lightroom, but a dedicated Firefly app puts them front and center and lets consumers experiment with the AI tools through a more streamlined interface.

For Adobe, it’s a more focused showcase of what the company’s latest AI models are capable of. Adobe’s models are used by default, but creators can opt to use models from OpenAI or Google for text-to-image, text-to-video and image-to-video projects.

The Firefly app is free to download but Adobe requires credits for generating content. Those without an Adobe Creative Cloud subscription can sign up for a new $4.99-per-month plan for additional credits and to unlock the app’s “premium” features, an Adobe spokesperson told Bloomberg News.

Content generated with the Firefly app is synced to a user’s Creative Cloud account, allowing editing to be continued on a computer.

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