Famed Brunch Restaurant Gets Backlash Over Profane TikTok

A popular New Jersey restaurant came under fire recently for posting a TikTok deemed profane by members of its new community. Taylor Sam's, a famed breakfast and lunch spot, has been a fixture of Brick Township, New Jersey for years. But its new location — which opened in nearby Bayhead on June 20 — got through less than a week of service without incident. 

In a since-deleted TikTok video, an employee of Taylor Sam's in Bay Head talks about "two rich people" who came to the restaurant and complained about prices. The customers apparently made a comment about how Taylor Sam's costs twice the price as the restaurant it replaced, Dune Grass Cafe, before saying they would not return to the new establishment.

“They were old. I feel like the richer you get, the less money you want to give away," the employee said in the video, "$40 breakfast they’re never coming back.”

The video cuts to the kitchen, where the employee is standing with restaurant co-owner Dawn Spivak. "Our food is double the quality and double the flavor," she said, "you can double go and f--- off."

The crude video gained traction online -- particularly on a local Bay Head neighborhood Facebook group where locals expressed their disappointment in the restaurant's post. Some people pointed out that items on the new Bay Head location's menu are consistently more expensive than in Brick. 

In response to the public outcry, co-owner Scott Slovak offered an apology to local NJ Advance Media, saying "there was a miscommunication with the marketing guy and he thought it was approved to go through and it never should have went.”

The restaurant released another apology video to its social media channels that was largely received negatively by viewers. In the follow-up video, Dawn Spivak says that the video was targeting a new audience on TikTok and the local community was not the target audience. The apology video has also since been deleted.