Liquid Death Becomes the Official Iced Tea of This Unlikely Location
While the beverage brand has laid claim to “death to plastic," Liquid Death is ready to plant roots in an unlikely location. The number one iced tea on Amazon is now the official iced tea of Arizona.
Name association is real in the food and beverage world. Who hasn’t called a potato chip by a brand name or simply swapped sodas when one type isn't available. The reality is that certain name connections can be like a Pavlovian response.
Liquid Death continually pushes the envelope when it comes to its campaigns. Whether it is capturing Ozzy Osbourne’s DNA for future use or introducing water kegs, the canned beverage brand appreciates that a curious conversation goes the distance.
To get people to remember Liquid Death makes great tasting iced tea, the brand went to Arizona, Nebraska. After all, the sun shines on more than one Arizona location.
As seen in the brand's YouTube video, only 7% of people know that this Liquid Death makes iced tea. By becoming the Official Iced Tea of Arizona, Nebraska, the company does what it does best – make people watch an ad.
Beyond the unofficial mayor's proclamation and residents' spirited agreement, Liquid Death fans made their position known. One person on Instagram considered moving to the Nebraska town and another jeered, "you guys picked a fight!"
Although the snarky vibe got laughs, one person asked if a 99-cent can would be available. Unfortunately, creative campaigns do not come with a price reduction.
Related: This Water Tastes Like Ice Cream, With Zero Calories. Need a Hint?
While the Liquid Death promo is all in good fun, the real goal is to get people to buy its iced tea. Even if the cost and the size are a point of contention, people are drawn to the company with a cutting sense of humor and satisfying flavors.
Will being the Official Iced Tea of Arizona instantly impact people's choices? Only time will tell, but one thing is clear. Liquid Death is killing it again with its social media campaign.
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