Apple's "F1: The Movie" is a box office hit, grossing $293 million globally so far.
The film, starring Brad Pitt and Damson Idris, surpassed Apple's previous highest-grossing film.
Apple's other films, despite star power, underperformed, leading to strategy changes.
Apple's highly anticipated (and highly marketed) "F1: The Movie" seems to be paying off for the tech company.
The racing film, released in theaters on June 27, is a box office hit. It has grossed about $293 million worldwide so far, becoming Apple's highest-grossing film to date, according to data from IMDbPro's Box Office Mojo.
Apple's strategy of hiring A-listers for high-budget films seemed to deliver with the movie, which starred Brad Pitt and Damson Idris. "F1" unseated director Ridley Scott's "Napoleon" from its place at the top of Apple's list of box office bangers.
"F1" also got a boost from Imax, which said it generated 19% of the film's worldwide box-office total during its opening weekend. That was the fourth-highest share of global sales in a debut, behind "Dune," "Mission: Impossible — Ghost Protocol," and "Oppenheimer," an Imax spokesperson previously told Business Insider.
Some of Apple's other star-studded wide releases haven't been as successful as "F1." "Fly Me to the Moon" and "Argylle" had underwhelming results despite featuring big names like Scarlett Johansson and Henry Cavill.
Here's how "F1" measures up against other widely released Apple films at the box office, according to figures from Box Office Mojo.
5. 'Fly Me to the Moon' - $42 millionScarlett Johansson and Channing Tatum are the leading stars in the new film "Fly Me to the Moon."
Dan McFadden / AppleTV+
"Fly Me to the Moon" is a 2024 romantic comedy starring Johansson and Channing Tatum. It tells the story of a marketing specialist and a NASA official who fall in love while working together on the Apollo 11 mission.
4. 'Argylle' - $96 millionSam Rockwell as Aidan and Bryce Dallas Howard as Elly Conway in "Argylle," which released in 2024.
Peter Mountain/Universal Pictures, Apple Original Films, and MARV
Director Matthew Vaughn's "Argylle" is an action spy thriller starring Cavill, Bryce Dallas Howard, and Oscar-winner Sam Rockwell.
3. 'Killers of the Flower Moon' - $158 millionLeonardo DiCaprio plays Ernest Burkhart in "Killers of the Flower Moon."
AppleTV+
"Killers of the Flower Moon," which came out in 2023, stars Leonardo DiCaprio as a World War I veteran. The film, directed by Martin Scorsese, explores the real-life murders of the Osage Nation in the 1920s. DiCaprio's costar, Lily Gladstone, won Best Actress at the Golden Globes for her role.
2. 'Napoleon' - $221 millionJoaquin Phoenix played Napoleon in Ridley Scott's biopic.
Apple TV+
"Napoleon" is an action film released in 2023. It's based on Napoleon Bonaparte's life and rise to power and stars Joaquin Phoenix.
1. 'F1: The Movie' - $293 millionThe exact budget of "F1" hasn't been revealed.
Apple
"F1" is a sports drama film starring Pitt as a former driver who returns to racing to help train Idris' character for Formula 1.
The film's budget hasn't been revealed. Producer Jerry Bruckheimer told Deadline in 2024 that reports of an estimated $300 million budget were "tens of millions of dollars out of whack."
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