The Elta MD Tinted Sunscreen Used by Hailey Bieber & Gwyneth Paltrow Under $40 During Amazon Prime Day

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When A-list celebrities like Gwyneth Paltrow and Hailey Bieber reach for the same skincare products, it’s worth paying attention. Both stars have publicly shared their love for EltaMD’s UV Clear sunscreen, and now Amazon Prime Day shoppers can snag sunscreens from Elta MD for under $40.

EltaMD has built its reputation over three decades as the #1 dermatologist-recommended sunscreen brand. Their roots trace all the way back to 1800s Switzerland, where a potent healing ointment was passed down through generations of farmers. Now, what really sets EltaMD apart is their zinc oxide formulation, which acts like a natural shield protecting skin from UVA and UVB rays.

Back in April, Gwyneth Paltrow showcased her beauty counter on Instagram, and a tube of EltaMD’s UV Clear can be seen among her Goop-branded products. Similarly, Hailey Bieber was featured in this EltaMD video on Instagram back in January.

Today, the first day of Prime Day, EltaMD has discounted several of their shopper-loved products. We’ve featured our favorite picks below, but you can also browse the fulls election of deals on EltaMD’s Amazon storefront.

As a reminder, all the incredible discounts you can score during Prime Day are only for Amazon Prime Members. If you’re not a member yet, be sure to sign up HERE to take advantage of all the great savings during Amazon Prime Day 2025.