ICC adds Hyundai as premier sponsor
DUBAI– The International Cricket Council (ICC) on Tuesday announced a major multiyear global partnership with Hyundai Motor Company, welcoming the global automotive manufacturer as a Premier Partner for upcoming ICC events.
The partnership, which was officially unveiled at the Narendra Modi Stadium in Ahmedabad, will see Hyundai become one of only four Premier Partners within the ICC’s top-tier commercial partnerships programme, ahead of the ICC Men’s T20 World Cup 2026, which will be hosted by India and Sri Lanka from February 7.
Hyundai will join Sobha Realty, Unilever and Google, which the ICC also added to their prestigious partnerships portfolio in 2025.
As a Premier Partner, Hyundai will receive exclusive worldwide rights across the ICC’s international events calendar, including association with key match day moments such as the coin toss.
Innovative initiatives
Through the partnership, the ICC and Hyundai will work together on innovative initiatives, including venue-based activations and fan-focused experiences designed to elevate engagement at ICC events.
Speaking on the partnership, ICC chairman Jay Shah said: “We welcome Hyundai as a Premier Partner and look forward to delivering outstanding events together. Hyundai is a global brand that has long supported sports, and we look forward to maximising our combined strengths at these events.”
José Muñoz, president and chief executive officer of Hyundai Motor Company, also welcomed the move.
“Cricket and Hyundai share a relentless drive to improve and the resilience to rise to every challenge. We are honoured to partner with the ICC and connect with over two billion passionate fans worldwide,” he said. (CMC)
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