TikTok Shop adds digital gift cards for last-minute shoppers
You can get a gift card for just about anything — and now, that includes TikTok Shop.
The social media giant, which launched its e-commerce business on TikTok Shop in 2023, has just rolled out a new feature that allows users to purchase digital gift cards.
The feature was released just in time for those who may have forgotten to give a holiday gift, and might encourage shoppers to consider buying a TikTok Shop gift card instead of an Amazon or eBay option.
According to TechCrunch, you can give gift cards from $10 to $500, and you can personalize them with animated designs that celebrate the holidays, birthdays, weddings, and more. And once you accept the gift card, you can send a thank-you note in return.
This comes during a pretty busy time for TikTok. Just a few days ago, TikTok officially changed ownership, the app launched a fairly messy award show, and TikTok Shop itself has faced a deluge of products that violate its terms.