'Employees scoff' as trendy brand becomes unofficial uniform of MAGA elites
One fashion brand has divulged it's a bit embarrassed that President Donald Trump's MAGA allies are wearing the popular designs — and quietly speaking out about it.
From the White House to Fox News, the brand Tuckernuck has been worn by Press Secretary Karoline Leavitt, Secretary of Homeland Security Kristi Noem, second lady Usha Vance, and other Republican staffers, The Daily Beast reported Tuesday. Arkansas Gov. Sarah Huckabee Sanders has also worn the company's popular dresses.
"But privately, the Daily Beast has learned, its staff are far from thrilled at being MAGA’s unofficial outfitter. Inside the multimillion-dollar brand, some employees scoff at the women who turned its fundraiser-season maxi dresses into Washington staples. And while the company’s owners insist the label is apolitical, top executives are Democratic donors," according to The Beast report.
One stylist described "how the briefing-room belle look has taken over the political scene" both inside the nation's capital and adopted by right-wing media influencers.
“This [administration] has made it acceptable to have Republican Barbie aesthetics again, and people are leaning into that,” the stylist told The Beast.
One Tuckernuck employee, who declined to publicly share her name, explained how she feels to see 28-year-old Leavitt wear the brand.
“I have a hard time, you know, with Karoline [Leavitt],” the employee told The Beast.
Leavitt has been spotted at the D.C.-area store purchasing different items, including lounge wear, athleisure looks and dresses, which are generally priced between $150 to $400.
“Her kind of day-to-day is very much against my morals and values,” the employee explained.