Dell’s XPS revival is a welcome reprieve from the “AI PC” fad
After making the obviously poor decision to kill its XPS laptops and desktops in January 2025, Dell started selling 16- and 14-inch XPS laptops again today.
“It was obvious we needed to change,” Jeff Clarke, vice chairman and COO at Dell Technologies, said at a press event in New York City previewing Dell's CES 2026 announcements.
A year ago, Dell abandoned XPS branding, as well as its Latitude, Inspiron, and Precision PC lineups. The company replaced the reputable brands with Dell Premium, Dell Pro, and Dell Pro Max. Each series included a base model, as well as “Plus” and “Premium.” Dell isn’t resurrecting its Latitude, Inspiron, or Precision series, and it will still sell “Dell Pro” models.