CES 2026: Amazon Just Launched Its Version of the Samsung ‘Frame' TV

Not to be outdone by the likes of Samsung and TLC, Amazon is joining the picture frame TV space. At CES 2026, the company announced a new line of unobtrusive smart TVs, complete with a new brand name and a redesigned FireTV OS, which will also show up on other FireTV devices.

Meet the Ember Artline TV series

Amazon is calling its new line of art TVs "Ember Artline." They will ship in two sizes, 55 inches and 65 inches, with pricing starting at $899 for the base model—some $200 cheaper than the list price of Samsung's Frame TVs (though those models are regularly discounted on Amazon).

The panels will offer 4K QLED screens with 450 nits of brightness. Because it's an art TV, there is a matte screen coating to reduce glare and make it look less like a standard TV. They also feature Dolby Vision, HDR10+, and Wi-Fi 6. Design-wise, they're incredibly thin, around 1.5 inches thick.

Amazon's big selling point here is the Ember Artline offers 10 different frame options, all of which snap on the TV with magnets. You can choose between textures and colors like Walnut, Ash, Teak, Black Oak, Matte White, Midnight Blue, Fig, Pale Gold, Graphite, and Silver. In its art mode, the sets will cycle between 2,000 images of artworks, or your personal selection of photos. "Omnisense technology" will allow the display to turn on when anyone walks in the room, and turns off when they walk out, saving energy.

And of course, this wouldn't be a CES 2026 product announcement without a bit of AI. Amazon is integrating Alexa+ into the FireTV OS on these sets, including an AI feature that will show art pieces on TV that match the decor and room that you're in (after you upload four photos taken from different angles). With an Amazon Photos connection, you can also ask Alexa+ to create slideshows from specific vacations, days, or events.

The Ember Artline lineup will start shipping sometime in spring, starting in the U.S., Canada, Germany, and the U.K.

There's also a redesigned FireTV interface

Along with the new art TVs, Amazon also showed off a redesigned FireTV interface—and it looks quite a bit like Google TV. That's not a bad thing from my point-of-view; one of my biggest issues with the FireTV OS is its slow and inconsistent home page. A refresh with better organization will certainly help, and visually, it looks a lot cleaner, with rounded corners, consistent typography, and much better spacing between elements.

The home screen now has tabs above to quickly switch to movies, TV show, live games, and more. You can also press and hold the Home button to open a Control Center like menu, again similar to Google TV. You will also be able to pin more apps to the home screen. Previously you were limited to six large apps. The refreshed interface has space for up to 20 apps of your choosing.

The refresh will begin rolling out next month in the U.S. to the Fire TV Stick 4K Plus, Fire TV Stick 4K Max 2nd Gen, and Fire TV Omni Mini-LED Series, and will be followed by more countries down the line. It will be available on the Ember TV series at launch.