Spotify’s 3rd price hike in 2.5 years hints at potential new normal
After a dozen years of keeping subscription prices stable, Spotify has issued three price hikes in 2.5 years.
Spotify informed subscribers via email today that Premium monthly subscriptions would go from $12 to $13 per month as of users' February billing date. Spotify is already advertising the higher prices to new subscribers.
Although not explicitly mentioned in Spotify's correspondence, other plans are getting more expensive, too. Student monthly subscriptions are going from $6 to $7. Duo monthly plans, for two accounts in the same household, are going from $17 to $19, and Family plans, for up to six users, are moving from $20 to $22.