On-Air Content to launch new music research product for stations
On-Air Content is launching On-Air Research, a new music research product for smaller stations.
The company says On-Air Research is being developed as a more accessible and practical approach to music insight, with a focus on clarity over complexity without large volumes of data that can be difficult for smaller teams to interpret or apply effectively.
Chief Executive Officer Jamie Cawdell says the idea follows the same thinking behind the launch of On-Air Content’s show prep service seven years ago, which was created to solve a problem he experienced personally.
He says: “When we launched our show prep service seven years ago, it was because we wanted a solution to a problem I had myself, and the popularity of the service exploded. With this new product, it’s the same story again.”
Jamie adds that it’s not to replicate or replace established research systems used by larger broadcasters, but to offer an alternative for teams who can’t afford them.
The company says On-Air Research is intended to complement, rather than compete with existing music research offerings, to give smaller stations a way to make programming decisions without the cost or complexity of larger systems.
More details about On-Air Research, including how stations can register interest and learn more about the product, will be shared in the coming weeks.