Train Like the Pros with Centr’s Limited-Edition HYROX Competition Collection
An exciting new launch is on the way for HYROX enthusiasts. Centr, the official equipment provider of HYROX, is launching a new limited-edition competition collection at the upcoming Phoenix Major—one of only four HYROX Majors worldwide. Fans will get their first look during the Elite 15 races on Thursday, January 29.
HYROX, the world’s fastest-growing fitness race, combines running with functional exercises. The HYROX workout is always the same: SkiErg, sled push, sled pull, burpee broad jumps, rowing, farmer’s carry, sandbag lunges, and wall balls to challenge both strength and endurance. The competition has exploded in popularity, attracting elite athletes and everyday fitness enthusiasts alike, with events now held in cities across the globe.
Now, the launch is making it possible for everyday fitness enthusiasts to train like elite athletes.
c/o Centr
Centr x HYROX Limited Edition PHX_26 Official Competition Products
The Centr x HYROX Limited Edition PHX_26 Official Competition Products will debut live on the race floor. Shortly after the men’s elite race, a limited pre-sale will open to the public, giving fans a chance to purchase the gear.
"The Elite 15 represent the highest standard of HYROX racing, and our global partnership with Centr equips these athletes with the tools to train and perform," says Christian Toetzke, co-founder and CEO of HYROX. "This initiative celebrates those elite athletes and the environments in which they compete, while giving the wider community a closer connection to elite performance."
With HYROX continuing its rapid rise as one of the most demanding and popular hybrid fitness competitions in the world, the new drop aims to close the gap between participation and performance, offering fans a rare opportunity to train with a piece of the sport’s elite-level gear.
"Sport is more than something you just watch, it’s an experience that extends beyond the competition itself, says Centr CEO Andrew Sugerman. "The theatre of sport extends beyond the race floor into training and preparation, something which we get unique access to in HYROX. The equipment these star athletes use both in training and competition matters; it’s what allows for a true expression of their fitness and, in turn, the quality of the racing. That’s why we wanted to create something for the community that allows them to be a part of the Elite races, connecting to their favorite HYROX athletes from across the world."
The white-and-black colorway pays tribute to the Elite 15 athletes competing in Phoenix, and each item in the collection also includes a PHX_26 mini poster, individually numbered to mark its place in the limited drop, designed by Phoenix-based artist Lucinda Hinojos.
Fans can sign up for priority access until January 29, and pre-sale goes live on January 30 from 9 to 11 a.m. PST. Any remaining inventory will be released to the general public at 12 p.m. PST that same day.