CSB builds CPL’s national media footprint with StackTV deal
January 30 – Canadian Soccer Business (CSB) has added a national media partner to its commercial portfolio after confirming a sponsorship and digital content agreement with StackTV, Corus Entertainment’s premium streaming platform, aimed at increasing the visibility of the Canadian Premier League throughout the country.
The deal gives StackTV a place on the front of shirt Inter Toronto’s kits, as well as promotional content across CPL and OneSoccer platforms. Fan engagement initiatives and season-long competitions have also been included as part of the brand’s activation strategy.
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