Kanye West Sets March Release Date for ‘Bully’ Album After Public Apologies for Antisemitic Comments

The head of Gamma met with both Jewish and Black employees before signing the Grammy winner, and Gamma co-founder Larry Jackson said the company agreed to sign Ye because it believes he is committed to releasing music with positive messaging, sources told The Wall Street Journal.

Rolling Stone reported that Ye began recording “Bully” more than three years ago and the album was completed before he apologized for his antisemitic behavior in a full-page advertisement in The Wall Street Journal‘s print edition on Monday. The rapper attributed his antisemitic, hateful actions to his bipolar disorder and a “four-month long manic episode of psychotic, paranoid, and impulsive behavior” in early 2025.

In the ad, addressed to “Those I’ve Hurt,” Ye talked about selling apparel that featured the Nazi swastika last year, claimed responsibility for hurting Jewish communities, and insisted, “I am not a Nazi or an antisemite. I love Jewish people.”

“I gravitated toward the most destructive symbol I could find, the swastika, and sold T-shirts bearing it,” he further wrote. “I’m not asking for sympathy, or a free pass, though I aspire to earn your forgiveness. I write today simply to ask for your understanding as I find my way home.”

Just last year, Ye called himself a Nazi on social media and said, “I love Hitler.” He also released a song last year titled “Heil Hitler,” which is a greeting in praise of Nazi leader Adolf Hitler that is given as part of the Nazi salute. The song, in which Ye again calls himself a Nazi, includes an audio clip of a speech in German given by Hitler. Ye said in his WSJ ad this week that his bipolar disorder led to his “poor judgement” and “reckless behavior.”

“I regret and am deeply mortified by my actions in that state, and am committed to accountability, treatment, and meaningful change. It does not excuse what I did though,” he said.