Blue Square Super Bowl Commercial 2026: Teen Stands Up to Jewish Hate in Ad Paid for By Robert Kraft
The Blue Square Alliance Against Hate aired an ad during the 2026 Super Bowl to combat antisemitism.
The ad featured a young kid walking to his locker while kids in the hallway pointed and stared at him. When he went to put his backpack in the locker, he saw that someone put a sticky note with “dirty Jew” on his bag.
A young Black teen walks up to the boy and puts a “blue square” sticky note on top of it. He tells the boy, “Do not listen to that.”
“2 in 3 Jewish teens have experienced antisemitism,” the ad reveals.
New England Patriots owner Robert Kraft funded the ad. His foundation changed its name from the Foundation to Combat Antisemitism to the Blue Square Alliance.
Watch more of 2026′s best commercials that aired during the Super Bowl!