Why eating cheap chocolate can feel embarrassing, even though no one else cares

It's February, and you grab a box of cheap Valentine's chocolate from the grocery store on your lunch break. Later, you're eating it at your office desk when you realize someone else is watching. Suddenly, you feel a flicker of embarrassment. You hide the box away, make a joke or quietly wish they hadn't noticed—not because the chocolate tastes bad, but because you don't want to be judged for choosing it.