Real Madrid’s Bernabéu tops value ranking of stadium naming rights
February 16 – Real Madrid’s Santiago Bernabéu has been identified as Europe’s most valuable stadium naming rights asset, with an annual fair market value of €21.1 million (£18.4 million), according to new analysis from The Sponsor.
The findings come from The Sponsor’s European Stadium Naming Rights Fair Market Value Report, which assesses 75 venues across the continent. Described by the publisher as the most comprehensive valuation exercise of its kind to date, the study benchmarks sponsorship strength and comparable market transactions to determine what a stadium could reasonably command in an arm’s-length deal.
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