The traditional Lunar New Year stamp and collectables range designed by Sydney-based artist Chrissy Lau, is now available at participating Post Offices and online. Australia Post is also preparing to usher in a new era of collecting, announcing the upcoming launch of Australia’s first ever ‘DigiStamp’ collectable to mark the Year of the Horse.
Marking a significant milestone, the digital stamp represents a modern evolution of stamp collecting, blending Australia Post’s rich philatelic heritage with a new digital experience for collectors. The digital collectables will be available from next month, giving collectors the opportunity to own a Lunar New Year digital token for the first time in Australia Post’s 216-year history.
Each ‘DigiStamp’ will pair a traditional postage stamp with a secure digital counterpart on the blockchain, simply activated by scanning a QR code on the back of the stamp card. Once activated, the digital token is displayed online as a unique collectable, designed to create a seamless collecting experience without needing to download an app, create an account or set up a digital wallet.
The ‘DigiStamps’ range will be available to purchase in March for $15 each and feature three unique horse designs symbolising perception and power: the Plum Blossom Fire Horse, the Fire Lantern Horse and the Longevity Knot Fire Horse. Each design will include a limited number of 100 special ‘DigiStamps’, randomly packaged and available to find when purchasing in-store or online.
Australia Post General Manager Retail Product and Supply Chain, Kayla Le Cornu, said the introduction of DigiStamps reflects the organisation’s commitment to evolving with collectors while honouring tradition.
“Stamps have always captured the spirit of their era, and with the launch of our first ‘DigiStamps’ it marks a defining moment in the history of collecting. By blending a centuries-old tradition with digital innovation, ‘DigiStamps’ are a tangible example of how Australia Post continues to modernise as a 21st-century, digitally enabled postal operator.”
“This evolution builds on our long legacy while reimagining how collecting can look today, opening the door for a new generation to discover the joy of collecting, while giving long-standing stamp enthusiasts new ways to engage,” Ms Le Cornu said.