Gen Z friends turned their shared pickle obsession on TikTok into a food startup now valued at Rs 81 crore

Leah Marcus and Yasaman Bakhtiar began exchanging pickle videos on TikTok in 2023 before leaving their jobs to create Good Girl Snacks. Their Hot Girl Pickles brand, launched in February 2024, started with online sales and later entered Whole Foods Market and Erewhon. Following a $3 million seed round, the Los Angeles startup was most recently valued at $8.5 million.