The Swiss population is bracing for rising prices and negative consequences for companies due to the global tariffs, according to a survey by the market research institute YouGov. +Get the most important news from Switzerland in your inbox The survey also reveals that the population is well informed about customs policy. Some 70% of respondents expect prices in Switzerland to rise as a direct result of global customs policy. A good three quarters of respondents expect a negative impact on Swiss companies. Only 20% of respondents expect prices to remain the same while just 12% expect no impact on domestic companies. + Trump tariffs: how Switzerland is positioning itself Just under a quarter of respondents believe that their existing investments, such as shares or pension products, will lose value, the survey continued. Some 28% expect values to remain the same, while only 8% anticipate a positive development. Almost a third of respondents stated that they had no investments.
