Arsenal agree deal with major soft drinks brand to replace Prime
Coca-Cola will become Arsenal’s Official Soft Drinks Partner, according to Lukasz Baczek.
The Gunners have had a productive summer with as many as six signings for the first-team squad.
They have added quality in multiple departments and will be aiming to push for the Premier League title, having come close in recent years.
Arsenal have also been working on numerous solid partnerships outside of the playing field and are now set to make a major announcement.
PRIME were the Gunners’ official hydration partners until the end of the 2024/25 campaign, and have now been replaced with a major brand.
Coca-Cola will become the club’s ‘Official Soft Drinks Partner’ for the next two seasons. There will be an option to extend for another year.
A formal announcement is expected over the same in the coming hours.
The partnership with Coca-Cola is the sixth sponsorship agreement in the broadly defined beverage category.
The Gunners already have agreements with Guinness, Asahi Super Dry, Chivas Regal, Lavazza and Athletic Brewing.
The deal with Coca-Cola should provide an added revenue boost for the London giants for the next few years.
Arsenal will play their final pre-season friendly against Athletic Bilbao on Saturday afternoon.
The Gunners have lost back-to-back games against Villarreal and Tottenham Hotspur, and need to respond with a win.
A good margin victory would provide ideal preparation for the Premier League curtain-raiser at Manchester United on August 17.
It won’t be an easy challenge for the Gunners with Manchester United having brought in a raft of marquee forwards.
The additions of Matheus Cunha, Bryan Mbeumo and Benjamin Sesko mean that the United game could be a difficult one.
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