Moderate growth expected for Swiss winter tourism season

Demand for overnight stays in Swiss hotels has been forecast to increase slightly in the 2025/26 winter season, according to BAK Economics. + Get the most important news from Switzerland in your inbox The first effects of United States trade policy under Donald Trump are becoming apparent and are likely to intensify in the coming months. For the winter season from November to April, the economists expect an increase of 0.9% to 18.7 million overnight stays - following growth of 2.3% in the summer and 2.8% last winter. Domestic demand remains at a high level despite the weak economy and slightly rising unemployment. Price stability and slightly better consumer sentiment would provide additional room for manoeuvre in travel budgets. BAK Economics anticipates an increase of 0.5% and 9.4 million overnight stays by Swiss guests. Asia below pre-crisis level An increase of 1.3% to 9.3 million overnight stays is expected for guests from abroad. Demand from Europe remains "surprisingly ...