Detroit – The final destination is a mystery, but General Motors (GM) is taking another step on its fast-moving journey into new ways of getting around. The company on Thursday announced that it’s formed a brand called “Maven” that will run its car-sharing ventures, including a new one that will begin competing with ZipCar next month in Ann Arbor, Michigan, and spread to other metro areas later this year. GM executives said they expect their main business model of selling cars to people will continue to be large, but they also see big changes coming with ride- and car-sharing. “We see significant opportunity as that change occurs,” GM President Dan Ammann said. “We very much as a company want to make sure we’re at the forefront of that.” The unveiling of Maven comes on the heels of two new mobility deals announced by GM this year: A $500-million investment in [...]
