The weirdest events at Cannes, where the world's top marketing gurus are gathering to guzzle rose and bask on yachts

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At the Cannes advertising festival, an annual gathering of award-seeking creative superstars from the ad agency world, along with a sea of media executives, marketers and ad technology vendors, the networking can be intense and the inspiration overwhelming. 

But there are moments of levity. Some would even say the festival can be a bit over the top.

We've pulled together a list of some of the most, um, let's go with ridiculous, events on the schedule of the Cannes Lions Festival next week (and one happening this week): 

Virtual reality wine tasting

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There seems no better way to experience the French Riviera than by blocking out the scenery with a VR headset and seeing if wine tastes different if you are looking at different fake scenery.

Though in general, the terms "virtual reality" and "Cannes" are essentially redundant.

Networking Braindating

IMDB / Twentieth Century Fox

"Once in Cannes, you'll be able to browse, contact and set up 'braindates' with other delegates via the Cannes Lions app."

These are the people you want to party with at the Gutter Bar for sure.

How Music and Football can Save Us (and your brand) hosted by the soccer-centric media company Copa90.

AP

It's not clear that either can save us. But this panel also promises to explain how these dual passions tie into how brands now have a bigger responsibility these days to work toward social unity.

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