Microsoft's new tactic to promote Edge is power efficiency

Microsoft has been anxious to goose interest in Edge, its replacement browser for Internet Explorer that ships with Windows 10. Thus far, while Windows 10 has piled up 300 million installs, it's offered no coattails for Edge. The latest numbers from Net Applications put Edge at just 4.99 percent share.

So, the company's newest tactic? Battery power. In a series of its own power consumption tests "in a controlled lab environment," combined with "the real-world energy telemetry from millions of Windows 10 devices," Microsoft claims you can "simply browse longer with Microsoft Edge" than with Chrome, Firefox or Opera on a Windows 10 device.

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