Job Applicants With a ‘Comprehensive’ LinkedIn Profile 71% More Likely to Get Interviews, Study Says
But as the job level increased, the importance of LinkedIn decreased
If you have a good paper (or, more likely, pdf) version of your resume, do hiring managers really care whether or not you have a LinkedIn profile? According to a new study, the answer is an overwhelming yes.
The CV and resume writing service ResumeGo found that applicants who included a link to a “comprehensive” LinkedIn profile on their resume were 71% more likely to get a job interview than applicants who didn’t have a LinkedIn profile at all.
Resumes featuring a “bare bones” LinkedIn--which ResumeGo CEO Peter Yang qualified to Fortune as a “profile summary of under 500 characters, less than or equal to 5 connections, and no descriptions completed for any of the work experiences listed”--were even less likely to nab a job callback.
“A lot of people believe that the primary benefit of LinkedIn is to network and build connections, which is indeed an awesome benefit of the website,” Yang said. “The result of this is that people who choose to find jobs through other avenues (e.g. job boards, recruitment agencies, etc…) tend to have either a poorly written LinkedIn profile or no LinkedIn profile at all. They don’t realize that having a comprehensive LinkedIn profile included on the resume itself is a huge plus in terms of landing more interviews.”
The Methodology
In the end, ResumeGo came to this conclusion after creating and submitting 24,570 fictitious resumes to jobs listed on various career search websites (including Glassdoor, ZipRecruiter, and Indeed) between October 8, 2018, and March 8, 2019.
These resumes fell into three different categories: Group 1 “applicants” didn’t have a LinkedIn profile, Group 2 had a “bare bones” LinkedIn, and Group 3 had a “comprehensive” LinkedIn profiles with 1000 character plus profile summaries, over 300 connections, and either paragraph or bullet-point descriptions of past jobs.
“For every resume we created for Group 1, we included an exactly identical resume in Group 2 (except with a bare-bones LinkedIn profile) and an exactly identical resume in Group 3 (except with a comprehensive LinkedIn profile),” Yang told Fortune. And the resumes differed to appropriately reflect the job posting’s industry and level.
Each group submitted resumes to 8,190 jobs, and Yang said that “for each job posting, we only ever submitted one resume from either Group 1, 2, or 3.”
The Findings
At the conclusion of the five-month field experiment, ResumeGo found that applicants with “comprehensive” LinkedIn profiles had a 13.5% callback rate, applicants without LinkedIn profiles had a 7.9% callback rate, and applicants with “bare bones” LinkedIn profiles had a 7.2% callback rate.
However, Yang notes, as the job level increased (from entry-level to mid-level to managerial-level), the importance of the LinkedIn profile decreased.
So if you’re on the lower end of the corporate ladder, updating your online resume could be an important step in your rise to the top.