Emirates to sponsor NBA in-season tournament
(Photo credit: Candice Ward-USA TODAY Sports)
The NBA's in-season tournament is being rebranded as the Emirates NBA Cup.
It's part of a multi-year marketing partnership between global airline Emirates and the NBA, announced Thursday by the league. The deal also includes Emirates as the league's first patch partner for NBA referee jerseys.
The inaugural in-season tournament was held last fall and won by the Los Angeles L