Why Tim Cook is ‘thrilled’ Apple just made smartphones boring
Apple has achieved something very smart: It has positioned the iPhone X as the new smartphone equivalent of an Aston Martin, making every other smartphone on the planet (including its own) boring. That’s why iPhone 8 sales are slack. Millions already want to spend $1,000 on the “future of smartphones.”
iPhone 8 sales reports
We’ve seen worldwide reports that the traditional queues outside Apple retail stores were lackluster for iPhone 8/Plus compared to previous iPhone releases.
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