IDG Contributor Network: 2018 CCA Mobile Carriers Show helps smaller wireless carriers compete
How do smaller wireless carriers compete and win against the powerhouses of the industry like AT&T Mobility, Verizon Wireless, T-Mobile and Sprint. Smaller competitors like US Cellular, Xfinity Mobile, C Spire Wireless and many others face the same challenges, plus one more. Not only must they compete in a rapidly changing industry against the big four, but they are smaller and must also offer the user a compelling reason to choose them.
The CCA is the association that tries to help them do just that. At this year’s annual convention in Las Vegas at the end of March, the Mobile Carriers Show is getting ready to help the small and mid-size wireless marketplace. That means networks, carriers, MVNO, handset makers, apps and more. Many of the same players are at this smaller carrier show that are at the larger shows like CTIA and Mobile World Congress.