11 Apple numbers you need to learn today

Apple’s decades-long victory over FUD, fiction, and so-called "insiders" continued once again during its most recent financial call, when reports claiming the end times for iPhone were proved, once again, to be clickbait fantasy.

Time for alternative facts

When I use the expression “alternative facts,” I’m not finding some dystopian way to rebrand lies, but taking a factual approach to Apple fan fiction.

Apple’s management told us plenty during the Q2 18 call, in the press release and transcript, reports on what they revealed are everywhere, and I’m not here to bore you with a repeat performance. I thought you might find it more interesting to pick up on some of the numbers people aren't talking about:

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